O que fazer pra lançar e vender bem um novo carro em um segmento de mercado saturado?Utilizar um excelente conceito? Talvez. Mas só conceito basta? Hoje em dia não. Uma boa campanha publicitária, então? Se você misturar vários elementos e mídias, ok. Dá pra fugir da Internet? Ao meu ver, jamais.
Pensando em todos esses elementos, a Nissan vem divulgando pouco a pouco elementos muito bacanas de sua campanha para o Qashqai, seu novo utilitário esportivo. Tudo começou com a já manjada combinação Site temático + vídeos no Youtube.
O conceito foi "criar" uma modalidade de esporte radical - se é que assim podemos chamar - aonde os carros são pilotados em rampas gigantes como as utilizadas por skatistas. Nesse cenário, os carros voam de um lado para o outro de uma forma absurda. Os vídeos são muito bem produzidos e tem muita gente se perguntando se existe a possibilidade daquilo ser realmente executado. Pronto, doses de viralidade sendo exaladas na medida certa para a divulgação da campanha.No site estão disponíveis os perfis dos tais pilotos que praticam a modalidade, além de vídeos com o tema da campanha e coisas do tipo.
Finalizando, colocaram no ar um comercial com uma computação gráfica maravilhosa, trilha perfeita e fotografia belíssima. Plasticidade que eu vi poucas vezes. Confira:
4 comentários:
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O carro é uma paixão
Vejam este site
é mesmo
http://cherrysweet.planetaclix.pt/
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